Video industry is an interesting industry. In 2008, in the video industry to popular online movie, UUSee video on demand and as the representative to potatoes, excellent cool video sharing network represented a "battle mode" in the industry many sparks of friction. After about 2009, in "battle mode" when the results gradually clear, but like the video industry to prove deliberate "press up to the gourd," the famous Chinese old saying - Sohu and Thunder for "my youth who call the shots" To court the.
Origin News
Recently, the Joint Beijing Sohu source Xinbao New Media Television Investment Co., Ltd. held the copyright cooperation and human rights defenders conference, declared that "my youth who call the shots," a play by "Pirates of the broadcast", will sue the three companies Thunderbolt. Sohu I said, "My youth who call the shots" in mainland China has the exclusive right to network dissemination of information, there is Thunder, "Pirates of the broadcast", and therefore the three companies to sue Thunderbolt.
Sohu uncharacteristically high-profile face of the author and many users will be constantly surprised expression on his face and write, while also continue to suspicion in the stomach. To this end, the author calls connect the Thunder Network Technology Co., Ltd. Chief Operating Officer Luo people, in order to map the identity of an outsider to understand this.
Business of Thunder: Thunder + Thunder Download see + dog search
In the side of the phone Mr. Luo Weimin said that to this matter have a comprehensive understanding of, first of all need to know about Thunder's business model. "Broadly speaking, Thunder has two modes, one is dominant, one recessive." He said, "the dominant means currently known users is 'Thunder is a download software'. Recessive The refers to video services, that is, demand VOD business. "
Thunder Why the "dominant business" (referring to the download) basis of the "hidden business" (referring to the VOD video on demand) do?
Internet early and early, as bandwidth limitations, users are accustomed to the software, videos, movies, games and other downloads to a local client, which is more user-friendly installation and smooth viewing. But now, due to bandwidth "is no longer a problem" when the same time, the hardware environment as a whole are improving, many users choose the online installation, online way to see the video. Is also based on this, the Thunder will be "hidden business" being added.
General Law, said the two after the formation of large business model, Internet users to search for video, etc. With more accurate demand, therefore, Thunderbolt and later launched a dog search the business. "Dogs Search to find the content of the course is required for application of products." Luo people said, "When users search the contents of the required, it split into two lines, a download, and the other is the online viewing, which is now by many users are familiar with Thunder to see. "
This, everyone in the business of the Thunder have a profile understanding of: entrance is a dog search, and then look at Thunder and Thunder download a triangular structure.
Since Thunder is to see the scope of online video industry, we should focus on the content of the natural film, television, video player area to carry out. Therefore, the Thunder risk with respect to the circumvention of copyright, in April 2007, Thunder implementation of the "copyright claim" activities to open up the network are unique to genuine acts of Thunder. (Article link: http://it.sohu.com/20070427/n249748561.shtml, as of this writing, the links are valid.)
Since then, the Thunder for the maximum to prevent online piracy, announced Kyushu Monternet, Herald, goodness, network interconnection and other Chinese mainstream Internet music content providers genuine formal cooperation. Move the industry as "long-troubled company will help break the bottleneck of copyright issues", and also by the industry as a "genuine help to promote the cause of Internet development," important to make a real model behavior .
Thunder sounds: Sohu legal means against the reputation or accountability
Luo said the people, and Thunder download, and Thunder see related content, Thunderbolt and China has more than 80% of the mainstream of SP / CP has established good cooperation relationship with work flow coverage of market share over 90% of the total work, which Thunder in large part solved the problem to see the works of the source.
"In the whole process of development of the Internet industry, copyright issues abound. Rise to the issue are many reasons, both large and environmental constraints, but also the new media impact on traditional industries caused by friction." Luo said the people, "We believe that as the Internet to further standardize the order of the market environment for the business model of continuous exploration and establishment of the interests of all parties ultimately agreed by the confrontation, forming mutually beneficial win-win situation, this should be the fundamental way to resolve copyright issues. At present, most Internet copyright dispute to reconciliation solution, also confirmed this point. "
Sohu "high-profile media will be" the matter, the Romanian people have their own views. In his view, Sohu just said, "You infringement", but there is no evidence that "where the infringement." It seems the people in Romania, which like that, you have a problem, but do not know "what your problem is."
"In fact, we know that Thunder is no problem to see." Luo people further explained that "Sohu should focus its search engine services, but at this point, intentionally or unintentionally, Sohu is the confusion in a concept that is 'Dogs Search' and 'Thunder look' in an attempt to confuse the issue will search to see if the business into the Thunder. "
Sohu confused why the concept of business from the Thunder, the ultimate goal is to look for the Thunder, "because the model is the Thunder look at the industry's most mature." Luo said the people, "from the current view of the market, take a look at Thunder It can be said is the only brand to make money. "
Familiar with the Internet industry is not difficult to see the video in the field, watching from the daily amount of speaking, the Thunder look similar to the one-day 60 million PV, which is basically a reference number, Youku and potatoes is probably close to a billion, but the order of magnitude no difference of the three. This can obviously see that the first camp at Thunder see mode. Also can guess what Sohu just launched to the need for a camp belonging to the first target to catch up, but in chasing the same time, Sohu need to use some "unconventional methods" to rally.
Luo people added, "Of course, it is just to communicate with my peers did guess, as the Thunder, we are also unwilling to think so subjective. I can only say that this may not be very good, or is not legitimate competition means. "
Sohu said in a unilateral "my youth who call the shots" (the "City"), TV drama copyright, the Romanian people that, in the Thunder's search business, has been "delete operations" is strictly observed, the internal Thunder has a very sound processes and procedures (in the video industry, there is "a safe haven principle", or "notice to delete" rules, series note) so that the Sohu Thunder regard the statement is irresponsible, and no basis in fact of.
It seems the people in Romania, "Youth" Copyright is a superficial issue, the purpose behind the competition is "real and obvious." Subsequently, the Romanian people to say, "This action brings the Thunder Sohu's business reputation has been compromised, we reserve the right to take legal action to pursue his rights.
Industry saying: Sohu intention "Pong article" unbecoming
As an outsider, a third party, the author and the industry to exchange views with other people.
The industry believes that the game business in Charles Zhang stripped separate listing on Sohu, Sohu, "one door" more and more light weight, the former leader with Sina, Tencent chase after, plus the news business NetEase will move again to the fact that Beijing pressure, Sohu "of urgency."
Sohu's business line on existing terms, Sohu's search business (Sogou) reluctantly support, software platform business (mainly Sogou input method) has a thriving performance. Others, such as, Sohu Entertainment, Sohu Sohu television are actually areas of the video business, while Sohu's video service because the composition and operation of the overall lack of appeal, therefore, "Sohu announced the indictment is likely just a strategy."
Is a transformation in the "online video platform" for people, "joked that SOHU 'waterfront section' unbecoming, incompatible with her status."
Industry Case Study: Baidu Final win international record company lawsuits
And Sohu and Thunder disputes have a case for reference. Earlier, a report by the ZDNet news, "Baidu Final win international record company litigation" (original link: http://tech.163.com/07/1221/10/407RN2BT000915BF.html) can be seen, the Court In the trial by the Baidu search engine business caused by the last identified case, "Baidu search is not infringement, do not assume any liability", the verdict because "Baidu is the search engine users to provide services rather than infringing MP3 music."
Final results of the case from this perspective, the Court found that Baidu is only to provide search services, rather than tort MP3 music (download). This provides the dog with the Thunder has the same local search business, that is, to provide search dog search is not "infringement" youth "TV show downloads."
From this point of view, Baidu search and search for both dogs provided only search operations (services), rather than "tort download business."
Here we may wish to make a hypothesis, if Sohu search dogs found infringement, it means that Sohu is China's courts in favor of Baidu search is dissenting, further said that Sohu is to "prosecute" and "court" Identity of Thunder Double infringement. It is like that as a player, and the referee.
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